Code of Federal Regulations · Section
§ 5.91 — Use Of The Term “pure.”
27 C.F.R. § 5.91
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Distilled spirits labels, containers, or packaging may not bear the word “pure” unless it:
(a) Refers to a particular ingredient used in the production of the distilled spirits, and is a truthful representation about that ingredient;
(b) Is part of the bona fide name of a permittee or retailer for which the distilled spirits are bottled; or
(c) Is part of the bona fide name of the permittee that bottled the distilled spirits.
Authorizing Statute
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General26 U.S.C. § 5301
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Unfair competition and unlawful practices27 U.S.C. § 205