Code of Federal Regulations · Section
§ 6.54 — Advertising In Retailer Publications
27 C.F.R. § 6.54
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The purchase, by an industry member, of advertising in a retailer publication for distribution to consumers or the general public constitutes paying the retailer for advertising within the meaning of the Act.
Authorizing Statute
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General provisions27 U.S.C. § 202
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Authority and functions of Director44 U.S.C. § 3504