Code of Federal Regulations · Section
§ 1260.122 — Promotion
7 C.F.R. § 1260.122
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Promotion means any action, including paid advertising, to advance the image and desirability of beef and beef products with the express intent of improving the competitive position and stimulating sales of beef and beef products in the marketplace.
Authorizing Statute
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Commodity promotion and evaluation7 U.S.C. § 7401