§ 300d–72 — Promoting Poison Control Center Utilization

(a) The Secretary shall carry out, and expand upon, a national media campaign to educate and support outreach to the public and health care providers about poisoning and toxic exposure prevention and the availability of poison control center resources in local communities and to conduct advertising campaigns concerning the nationwide toll-free number and other available communication technologies established, implemented, or maintained under section 300d–71(a) of this title. (b) The Secretary may carry out subsection (a) by entering into contracts with one or more public or private entities, including nationally recognized organizations in the field of poison control and national media firms, for the development and implementation of a nationwide poisoning and toxic exposure prevention and poison control center awareness campaign, which may include— (1) the development and distribution of poisoning and toxic exposure prevention awareness materials, applicable public health emergency preparedness and response information, and poison control center awareness materials; (2) television, radio, Internet, and newspaper public service announcements; and (3) other activities to provide for public and professional awareness and education. (c) There is authorized to be appropriated to carry out this section, $800,000 for each of fiscal years 2025 through 2029.